{"id":5160,"date":"2025-06-27T11:08:50","date_gmt":"2025-06-27T09:08:50","guid":{"rendered":"https:\/\/attentioncrm.com\/?p=5160"},"modified":"2025-06-30T16:16:42","modified_gmt":"2025-06-30T14:16:42","slug":"crm-az-fmcg-szektorban","status":"publish","type":"post","link":"https:\/\/attentioncrm.com\/hu\/crm-az-fmcg-szektorban\/","title":{"rendered":"HELL &#8211; FMCG"},"content":{"rendered":"<h1 data-start=\"308\" data-end=\"441\"><span style=\"color: #000000;\">Hogyan forradalmas\u00edtja a Salesforce Consumer Goods Cloud az FMCG szektort? \u2013 HELL Energy \u00e9s Attention CRM Consulting sikert\u00f6rt\u00e9nete<\/span><\/h1>\n<p data-start=\"443\" data-end=\"1002\"><span style=\"color: #000000;\">Az <strong data-start=\"446\" data-end=\"474\">Attention CRM Consulting<\/strong>, a <strong data-start=\"478\" data-end=\"493\">HELL Energy<\/strong> \u00e9s a <strong data-start=\"499\" data-end=\"513\">Salesforce<\/strong> nemr\u00e9g egy k\u00f6z\u00f6s webinaron bemutattuk, hogyan t\u00e1mogatja a Salesforce <strong data-start=\"684\" data-end=\"708\">Consumer Goods Cloud<\/strong> (CG Cloud) az FMCG v\u00e1llalatokat az \u00e9rt\u00e9kes\u00edt\u00e9s, bolti v\u00e9grehajt\u00e1s \u00e9s trade promotion hat\u00e9konyabb kezel\u00e9s\u00e9ben. A HELL Energy a saj\u00e1t, val\u00f3s tapasztalataikon kereszt\u00fcl mutatta be, mik\u00e9nt v\u00e1lik a mesters\u00e9ges intelligenci\u00e1val (AI) t\u00e1mogatott, modern CRM-rendszer a mindennapi m\u0171k\u00f6d\u00e9s kulcselem\u00e9v\u00e9.<\/span><\/p>\n<p data-start=\"1004\" data-end=\"1152\"><span style=\"color: #000000;\">Ebben a cikkben \u00f6sszefoglaljuk a webinar legfontosabb tanuls\u00e1gait, \u00e9s megmutatjuk, hogyan alak\u00edtja \u00e1t a Salesforce a gyorsan v\u00e1ltoz\u00f3 FMCG piacot.<\/span><\/p>\n<h2 data-start=\"1159\" data-end=\"1256\"><span style=\"color: #000000;\">Mi az a Salesforce Consumer Goods Cloud, \u00e9s mi\u00e9rt n\u00e9lk\u00fcl\u00f6zhetetlen az FMCG v\u00e1llalatok sz\u00e1m\u00e1ra?<\/span><\/h2>\n<p data-start=\"1258\" data-end=\"1541\"><span style=\"color: #000000;\">Az FMCG (Fast Moving Consumer Goods) szektor folyamatosan v\u00e1ltoz\u00f3, rendk\u00edv\u00fcl versenyk\u00e9pes k\u00f6rnyezet\u00e9ben a v\u00e1llalatoknak kritikus fontoss\u00e1g\u00fa, hogy gyors \u00e9s megalapozott d\u00f6nt\u00e9seket hozzanak. Ez k\u00fcl\u00f6n\u00f6sen igaz a prom\u00f3ci\u00f3k hat\u00e9konys\u00e1g\u00e1ra, a k\u00e9szletgazd\u00e1lkod\u00e1sra \u00e9s a bolti v\u00e9grehajt\u00e1sra.<\/span><\/p>\n<p data-start=\"1543\" data-end=\"1861\"><span style=\"color: #000000;\">A <a class=\"\" style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/products\/consumer-goods\/overview\/\" target=\"_new\" rel=\"noopener\" data-start=\"1545\" data-end=\"1640\">Salesforce Consumer Goods Cloud<\/a> egy kifejezetten az FMCG ipar\u00e1g ig\u00e9nyeire szabott CRM-platform, amely mesters\u00e9ges intelligenci\u00e1val t\u00e1mogatja a v\u00e1llalatokat a folyamatok optimaliz\u00e1l\u00e1s\u00e1ban, val\u00f3s idej\u0171 adatok kezel\u00e9s\u00e9ben \u00e9s adatvez\u00e9relt d\u00f6nt\u00e9shozatalban.<\/span><\/p>\n<h2 data-start=\"1868\" data-end=\"1936\"><\/h2>\n<h2 data-start=\"1868\" data-end=\"1936\"><span style=\"color: #000000;\">Mi\u00e9rt a Salesforce? \u2013 V\u00e1llalati szint\u0171 AI-megold\u00e1s az FMCG piacon<\/span><\/h2>\n<p data-start=\"1938\" data-end=\"2318\"><span style=\"color: #000000;\">Matheser D\u00e1niel, a Salesforce Account Executive-ja \u00edgy fogalmazott:<\/span><br data-start=\"2005\" data-end=\"2008\" \/><span style=\"color: #000000;\"><em data-start=\"2008\" data-end=\"2318\">\u201eA Salesforce nem csup\u00e1n adatkezel\u0151 rendszer, hanem egy biztons\u00e1gos, v\u00e1llalati szint\u0171 CRM-platform, amely mesters\u00e9ges intelligenci\u00e1val seg\u00edti az FMCG v\u00e1llalatok n\u00f6veked\u00e9s\u00e9t. Tapasztalatainkat folyamatosan be\u00e9p\u00edtj\u00fck a Consumer Goods Cloud-ba, hogy \u00fcgyfeleink mindig a legmodernebb megold\u00e1sokat haszn\u00e1lhass\u00e1k.\u201d<\/em><\/span><\/p>\n<p data-start=\"2320\" data-end=\"2594\"><span style=\"color: #000000;\">A Salesforce legfontosabb eszk\u00f6ze az <a class=\"\" style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/\" target=\"_new\" rel=\"noopener\" data-start=\"2357\" data-end=\"2426\">Einstein AI<\/a>, amely m\u00e1r 2016 \u00f3ta fejlesztik, \u00e9s val\u00f3s idej\u0171 adatfeldolgoz\u00e1ssal, predikci\u00f3kkal \u00e9s automatiz\u00e1lt elemz\u00e9sekkel t\u00e1mogatja a v\u00e1llalatokat a megalapozott d\u00f6nt\u00e9shozatalban.<\/span><\/p>\n<p data-start=\"2320\" data-end=\"2594\">Kiv\u00e1ncsi vagy mire k\u00e9pes a Salesforce? <strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/attentioncrm.com\/hu\/salesforce-megoldasok-es-szolgaltatasaink\/#home\">Tov\u00e1bbi inf\u00f3<\/a><\/span><\/strong><\/p>\n<h2 data-start=\"2601\" data-end=\"2671\"><span style=\"color: #000000;\">FMCG kulcsfontoss\u00e1g\u00fa ter\u00fcletek: Trade Promotion \u00e9s Retail Execution<\/span><\/h2>\n<p data-start=\"2673\" data-end=\"2904\"><span style=\"color: #000000;\">Az FMCG c\u00e9gek k\u00e9t kulcsfontoss\u00e1g\u00fa kih\u00edv\u00e1ssal k\u00fczdenek: a prom\u00f3ci\u00f3k megt\u00e9r\u00fcl\u00e9s\u00e9nek (ROI) biztos\u00edt\u00e1s\u00e1val \u00e9s a bolti v\u00e9grehajt\u00e1s optimaliz\u00e1l\u00e1s\u00e1val. A Consumer Goods Cloud mindk\u00e9t ter\u00fcleten specifikus, testreszabott megold\u00e1sokat k\u00edn\u00e1l:<\/span><\/p>\n<ul>\n<li data-start=\"2908\" data-end=\"3050\"><span style=\"color: #000000;\"><strong data-start=\"2908\" data-end=\"2939\">Trade Promotion Management:<\/strong> Automatiz\u00e1lt kamp\u00e1nytervez\u00e9s \u00e9s megt\u00e9r\u00fcl\u00e9s-k\u00f6vet\u00e9s, mely seg\u00edt maximaliz\u00e1lni a befektet\u00e9sek eredm\u00e9nyess\u00e9g\u00e9t.<\/span><\/li>\n<li data-start=\"3053\" data-end=\"3201\"><span style=\"color: #000000;\"><strong data-start=\"3053\" data-end=\"3074\">Retail Execution:<\/strong> Val\u00f3s idej\u0171 bolti l\u00e1togat\u00e1s-tervez\u00e9s, k\u00e9szletellen\u0151rz\u00e9s \u00e9s AI-alap\u00fa aj\u00e1nl\u00e1sok, melyek biztos\u00edtj\u00e1k a hat\u00e9kony bolti jelenl\u00e9tet.<\/span><\/li>\n<\/ul>\n<p data-start=\"3203\" data-end=\"3387\"><span style=\"color: #000000;\">Matheser D\u00e1niel hangs\u00falyozta:<\/span><br data-start=\"3232\" data-end=\"3235\" \/><span style=\"color: #000000;\"><em data-start=\"3235\" data-end=\"3387\">\u201eA Salesforce folyamatosan k\u00f6veti a piac v\u00e1ltoz\u00e1sait, \u00edgy a Consumer Goods Cloud haszn\u00e1l\u00f3i mindig egy j\u00f6v\u0151biztos, innovat\u00edv megold\u00e1ssal dolgozhatnak.\u201d<\/em><\/span><\/p>\n<p data-start=\"3389\" data-end=\"3532\"><span style=\"color: #000000;\">Tov\u00e1bbi r\u00e9szletek az FMCG specifikus megold\u00e1sokr\u00f3l: <a class=\"\" style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/blog\/consumer-goods-industry-trends\/\" target=\"_new\" rel=\"noopener\" data-start=\"3441\" data-end=\"3531\">Salesforce FMCG trendek<\/a>.<\/span><\/p>\n<h2 data-start=\"3539\" data-end=\"3615\"><\/h2>\n<h2 data-start=\"3539\" data-end=\"3615\"><span style=\"color: #000000;\">Mi\u00e9rt elengedhetetlen az adatvez\u00e9relt m\u0171k\u00f6d\u00e9s az FMCG v\u00e1llalatok sz\u00e1m\u00e1ra?<\/span><\/h2>\n<p data-start=\"3617\" data-end=\"3871\"><span style=\"color: #000000;\">A bolti \u00e9rt\u00e9kes\u00edt\u00e9s rendk\u00edv\u00fcl k\u00f6lts\u00e9ges: a prom\u00f3ci\u00f3k, k\u00e9szletgazd\u00e1lkod\u00e1s \u00e9s bolti megjelen\u00e9s \u00f3ri\u00e1si \u00f6sszegeket em\u00e9szt fel. Az FMCG c\u00e9gek egyik legnagyobb kih\u00edv\u00e1sa, hogy a rengeteg adatb\u00f3l gyorsan \u00e9s pontosan kinyerj\u00e9k a legfontosabb \u00fczleti inform\u00e1ci\u00f3kat.<\/span><\/p>\n<p data-start=\"3873\" data-end=\"3940\"><span style=\"color: #000000;\">A Salesforce Consumer Goods Cloud ezt az al\u00e1bbi eszk\u00f6z\u00f6kkel seg\u00edti:<\/span><\/p>\n<ul>\n<li data-start=\"3944\" data-end=\"4030\"><span style=\"color: #000000;\">Automatiz\u00e1lt adatelemz\u00e9s \u00e9s predikci\u00f3k a prom\u00f3ci\u00f3k \u00e9s kihelyez\u00e9sek optimaliz\u00e1l\u00e1s\u00e1ra.<\/span><\/li>\n<li data-start=\"4033\" data-end=\"4109\"><span style=\"color: #000000;\">AI-alap\u00fa aj\u00e1nl\u00f3rendszer, amely t\u00e1mogatja az \u00e9rt\u00e9kes\u00edt\u0151ket a napi munk\u00e1ban.<\/span><\/li>\n<li data-start=\"4112\" data-end=\"4226\"><span style=\"color: #000000;\">Offline m\u0171k\u00f6d\u00e9s, mely lehet\u0151v\u00e9 teszi a ter\u00fcleti k\u00e9pvisel\u0151k sz\u00e1m\u00e1ra az adatgy\u0171jt\u00e9st h\u00e1l\u00f3zati lefedetts\u00e9g n\u00e9lk\u00fcl is.<\/span><\/li>\n<\/ul>\n<p data-start=\"4228\" data-end=\"4433\"><span style=\"color: #000000;\">Tov\u00e1bbi olvasnival\u00f3 az adatvez\u00e9relt FMCG strat\u00e9gi\u00e1kr\u00f3l: <a style=\"color: #000000;\" href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-new-model-for-consumer-goods\">McKinsey \u2013 Data-driven FMCG marketing.<\/a><\/span><\/p>\n<h2 data-start=\"4440\" data-end=\"4504\"><\/h2>\n<h2 data-start=\"4440\" data-end=\"4504\"><span style=\"color: #000000;\">ROI m\u00e9r\u00e9s a Salesforce seg\u00edts\u00e9g\u00e9vel \u2013 val\u00f3s \u00fczleti eredm\u00e9nyek<\/span><\/h2>\n<p data-start=\"4506\" data-end=\"4816\"><span style=\"color: #000000;\">A prom\u00f3ci\u00f3kra \u00e9s bolti jelenl\u00e9tre ford\u00edtott \u00f6sszegek megt\u00e9r\u00fcl\u00e9s\u00e9nek pontos m\u00e9r\u00e9se kor\u00e1bban neh\u00e9zkes volt. A Salesforce CRM \u00e9s AI megold\u00e1sai seg\u00edts\u00e9g\u00e9vel viszont gyors \u00e9s pontos ROI elemz\u00e9sek k\u00e9sz\u00edthet\u0151k, \u00edgy a v\u00e1llalatok adatvez\u00e9relt strat\u00e9gi\u00e1kat alak\u00edthatnak ki, n\u00f6velve hat\u00e9konys\u00e1gukat \u00e9s profitabilit\u00e1sukat.<\/span><\/p>\n<p data-start=\"4818\" data-end=\"4962\"><span style=\"color: #000000;\">Az ROI jelent\u0151s\u00e9g\u00e9r\u0151l b\u0151vebben: <a class=\"\" style=\"color: #000000;\" href=\"https:\/\/hbr.org\/2020\/09\/how-to-measure-roi-on-your-marketing-spend\" target=\"_new\" rel=\"noopener\" data-start=\"4850\" data-end=\"4961\">Harvard Business Review \u2013 ROI measurement<\/a>.<\/span><\/p>\n<h2 data-start=\"4969\" data-end=\"5045\"><\/h2>\n<h2 data-start=\"4969\" data-end=\"5045\"><span style=\"color: #000000;\">HELL Energy sikert\u00f6rt\u00e9net: modern CRM rendszerrel a glob\u00e1lis n\u00f6veked\u00e9s\u00e9rt<\/span><\/h2>\n<p data-start=\"5047\" data-end=\"5401\"><span style=\"color: #000000;\">A HELL Energy egyre b\u0151v\u00fcl\u0151 adat\u00e1llom\u00e1nya miatt \u00faj CRM rendszer bevezet\u00e9s\u00e9re szorult, amely nem csak adatokat kezel, hanem akt\u00edvan t\u00e1mogatja a v\u00e1llalat n\u00f6veked\u00e9s\u00e9t. Bolyki Bal\u00e1zs, a HELL k\u00e9pvisel\u0151je \u00edgy fogalmazott:<\/span><br data-start=\"5261\" data-end=\"5264\" \/><span style=\"color: #000000;\"><em data-start=\"5264\" data-end=\"5401\">\u201eOlyan rendszert kerest\u00fcnk, amely 360 fokos \u00fcgyf\u00e9lk\u00e9pet ny\u00fajt, \u00e9s alapja lehet minden tov\u00e1bbi marketing \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si fejleszt\u00e9snek.\u201d<\/em><\/span><\/p>\n<p data-start=\"5403\" data-end=\"5631\"><span style=\"color: #000000;\">A v\u00e1laszt\u00e1s a Salesforce Consumer Goods Cloud mellett d\u00f6nt\u00f6tt, amely sk\u00e1l\u00e1zhat\u00f3, testreszabhat\u00f3, \u00e9s ipar\u00e1gi funkci\u00f3ival t\u00e1mogatja a napi bolti v\u00e9grehajt\u00e1st. Az offline m\u0171k\u00f6d\u00e9s k\u00fcl\u00f6n\u00f6sen fontos volt a ter\u00fcleti k\u00e9pvisel\u0151k sz\u00e1m\u00e1ra.<\/span><\/p>\n<h2 data-start=\"5638\" data-end=\"5673\"><span style=\"color: #000000;\">A bevezet\u00e9s kih\u00edv\u00e1sai \u00e9s sikerei<\/span><\/h2>\n<p data-start=\"5675\" data-end=\"5955\"><span style=\"color: #000000;\">A 9-10 h\u00f3napos projekt sor\u00e1n a legnagyobb kih\u00edv\u00e1st az adatmin\u0151s\u00e9g jav\u00edt\u00e1sa \u00e9s a felhaszn\u00e1l\u00f3i elfogad\u00e1s jelentette. A pilot program sor\u00e1n folyamatos tr\u00e9ninggel \u00e9s iter\u00e1ci\u00f3kkal finomhangolt\u00e1k a rendszert, mely m\u00e1r az els\u0151 h\u00f3napokban jelent\u0151sen n\u00f6velte az \u00e9rt\u00e9kes\u00edt\u00e9si hat\u00e9konys\u00e1got.<\/span><\/p>\n<p data-start=\"5957\" data-end=\"5970\"><span style=\"color: #000000;\">Eredm\u00e9nyek:<\/span><\/p>\n<ul>\n<li data-start=\"5973\" data-end=\"6009\"><span style=\"color: #000000;\">1,1%-os piaci r\u00e9szesed\u00e9s n\u00f6veked\u00e9s<\/span><\/li>\n<li data-start=\"6012\" data-end=\"6044\"><span style=\"color: #000000;\">30%-kal gyorsabb d\u00f6nt\u00e9shozatal<\/span><\/li>\n<li data-start=\"6047\" data-end=\"6090\"><span style=\"color: #000000;\">25%-kal hat\u00e9konyabb \u00e9rt\u00e9kes\u00edt\u00e9si folyamatok<\/span><\/li>\n<\/ul>\n<h2 data-start=\"6097\" data-end=\"6109\"><span style=\"color: #000000;\">\u00d6sszegz\u00e9s<\/span><\/h2>\n<p data-start=\"6111\" data-end=\"6444\"><span style=\"color: #000000;\">Az FMCG piac gyors temp\u00f3ja \u00e9s \u00e9les versenye megk\u00f6veteli a digit\u00e1lis transzform\u00e1ci\u00f3t \u00e9s az adatvez\u00e9relt m\u0171k\u00f6d\u00e9st. A Salesforce Consumer Goods Cloud a mesters\u00e9ges intelligenci\u00e1val t\u00e1mogatott CRM-platformk\u00e9nt lehet\u0151v\u00e9 teszi, hogy a v\u00e1llalatok ne csak reag\u00e1ljanak, hanem el\u0151re l\u00e1ss\u00e1k a piac v\u00e1ltoz\u00e1sait, \u00e9s versenyel\u0151nyre tegyenek szert.<\/span><\/p>\n<p data-start=\"6446\" data-end=\"6601\"><span style=\"color: #000000;\">A HELL Energy \u00e9s az Attention CRM Consulting sikere bizony\u00edtja, hogy a megfelel\u0151 CRM bevezet\u00e9s \u00fczleti motor lehet \u2013 nemcsak a jelenben, hanem a j\u00f6v\u0151ben is.<\/span><\/p>\n<p data-start=\"6608\" data-end=\"6751\"><span style=\"color: #000000;\">Ha szeretn\u00e9d v\u00e1llalatod versenyk\u00e9pess\u00e9g\u00e9t n\u00f6velni egy adatvez\u00e9relt, AI-alap\u00fa CRM rendszerrel, keress minket az <a style=\"color: #000000;\" href=\"https:\/\/attentioncrm.com\/hu\/kapcsolat\/\"><strong data-start=\"6719\" data-end=\"6750\">Attention CRM Consultingn\u00e1l<\/strong>!<\/a><\/span><\/p>\n<h1 data-start=\"228\" data-end=\"329\"><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Hogyan forradalmas\u00edtja a Salesforce Consumer Goods Cloud az FMCG szektort? \u2013 HELL Energy \u00e9s Attention CRM Consulting sikert\u00f6rt\u00e9nete Az Attention CRM Consulting, a HELL Energy \u00e9s a Salesforce nemr\u00e9g egy k\u00f6z\u00f6s webinaron bemutattuk, hogyan t\u00e1mogatja a Salesforce Consumer Goods Cloud (CG Cloud) az FMCG v\u00e1llalatokat az \u00e9rt\u00e9kes\u00edt\u00e9s, bolti v\u00e9grehajt\u00e1s \u00e9s trade promotion hat\u00e9konyabb kezel\u00e9s\u00e9ben. A [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-5160","post","type-post","status-publish","format-standard","hentry","category-tema"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Consumer Goods Cloud FMCG<\/title>\n<meta name=\"description\" content=\"Fedezd fel, hogyan seg\u00edti a Salesforce Consumer Goods Cloud az FMCG c\u00e9geket adatvez\u00e9relt d\u00f6nt\u00e9shozatalban.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/attentioncrm.com\/hu\/crm-az-fmcg-szektorban\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Consumer Goods Cloud FMCG\" \/>\n<meta property=\"og:description\" content=\"Fedezd fel, hogyan seg\u00edti a Salesforce Consumer Goods Cloud az FMCG c\u00e9geket adatvez\u00e9relt d\u00f6nt\u00e9shozatalban.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/attentioncrm.com\/hu\/crm-az-fmcg-szektorban\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention CRM Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-27T09:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T14:16:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/attentioncrm.com\/wp-content\/uploads\/2017\/10\/attention-logo_black-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1016\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tam\u00e1s Pet\u0151\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tam\u00e1s Pet\u0151\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/attentioncrm.com\/hu\/crm-az-fmcg-szektorban\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/attentioncrm.com\/hu\/crm-az-fmcg-szektorban\/\"},\"author\":{\"name\":\"Tam\u00e1s Pet\u0151\",\"@id\":\"https:\/\/attentioncrm.com\/hu\/#\/schema\/person\/edc32fd94cfe5dbafa4e310c7cfb7cf0\"},\"headline\":\"HELL &#8211; 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