Three Months Into the Digital Era – The Story of Thyssenkrupp’s Transformation

Thyssenkrupp Materials Hungary Ltd. is one of Hungary’s leading raw material trading companies, providing steel, light and non-ferrous metals, plastics, and stainless products to ensure the success of its partners. The company generates an annual revenue of over HUF 100 billion, moving nearly 330,000 tons of steel each year.

Operating at this scale efficiently requires transparent, digitalized processes that support fast decision-making. This was the motivation behind Thyssenkrupp’s project, which brought significant change within just three months.

Why Change Was Needed

The company’s previous operations relied heavily on Excel spreadsheets and custom-built solutions, limiting transparency, scalability, and cross-departmental information sharing.

Key Goals

• Support territorial growth and increase transparency
• Maximize efficiency in quote and order management
• Grow a stable, long-term business partner base
• Create a complete customer view
• Digitalize processes and track KPIs

Implemented Features

1. Data and Customer Management

• Integration of core customer data (Thyssenkrupp + Dun & Bradstreet sources)
• Structured data collection for sales processes
• Partner potential evaluation

2. Transparent Sales Data

• Daily sales information
• Analysis of trends, material types, and volume

3. Controlling and Reporting

• Easy access to control data
• Reports and list views tailored to various business levels

4. Dashboards and KPIs

• Personalized views for sales representatives
• Identification of dormant customers and untapped potential
• “Helicopter view” for sales managers
• KPIs for site activity, quote rates, and transport costs

Next Steps

The project did not end with the three-month rollout. Planned next steps include:

• Support for scheduling partner visits
• Baudata integration
• Rollout in Slovakia
• Centralized management of all plan data

Lessons Learned and Business Value

Thyssenkrupp demonstrates that digitalization is not just a technical upgrade—it’s a competitive advantage. The new system enables:

• Faster and more accurate decision-making
• Real-time visibility of customer information for sales reps and managers
• Transparent, measurable, and scalable processes

Within three months, the project proved that even a long-established company can adapt rapidly to the digital age, securing long-term success for its clients.