Marketing Automation in 2025: How to Make Customer Communication More Effective
Why is marketing automation becoming increasingly essential?
In recent years, customer communication in the online space has undergone a radical transformation. We can now reach target audiences through numerous digital channels — email, SMS, push notifications, and social media — while consumers expect fast, personalized, and contextually relevant messages In this environment, companies need communication that is automated yet human-centric. Marketing automation provides the solution by making campaigns more efficient, reducing manual workload, and increasing customer satisfaction.
What exactly is marketing automation?
Marketing automation means automating segmented and personalized communication with customers — whether via email, SMS, push messages, or social media interactions.
This approach not only saves time but also ensures the right message reaches the right customer at the right time — whether they are a new prospect or a returning buyer.
Salesforce marketing automation tools tailored to business needs
Salesforce is a global leader in CRM and marketing automation platforms. Its solutions enable the creation and management of complete marketing campaigns, automated across multiple channels, while delivering personalized experiences for every customer interaction.
1. Salesforce Marketing Cloud – Next-level B2C communication
Marketing Cloud is Salesforce’s B2C customer engagement platform, ideal for managing large volumes of personalized customer communication. Key features include:
- Email Studio – advanced email campaign management with dynamic content delivery
- Journey Builder – multi-channel automated customer journey design
- Mobile Studio – SMS, push notifications, and mobile campaign management
- Advertising Studio – targeted advertising on Facebook, Google, and more
- Einstein AI – AI-powered recommendations and predictive analytics
The system allows sending relevant real-time offers after a website visit, cart abandonment, or product view.
2. Salesforce Account Engagement (formerly Pardot) – Focused on B2B automation
For B2B companies, Salesforce Account Engagement offers the perfect solution, automating marketing processes that support sales teams — from lead generation to customer conversion.
Main features include:
- Lead nurturing and scoring based on behavior
- Automated, personalized B2B email campaigns
- CRM integration with Salesforce Sales Cloud for real-time data sharing
- Built-in form and landing page builders to capture leads
Account Engagement ensures every potential customer receives personalized attention and offers without overloading sales resources.
For more details, visit Salesforce’s official page on Salesforce Marketing Automation.
Where and how to apply marketing automation effectively?
The key to successful marketing automation lies in solid data structure, continuous learning, and a commitment to personalization. It is especially effective in the following areas:
In B2B sectors:
- Post-lead generation email sequences
- Customer qualification and sales notifications
- Automation of business offers and contract sending
In B2C sectors:
- Cart abandonment emails with images, prices, and descriptions
- Product recommendations based on browsing history
- Loyalty programs and repurchase campaigns
- Converting website or app visitors into customers
Omnichannel campaigns under one roof
Salesforce solutions consolidate the entire communication ecosystem on a single platform:
- SMS
- Web and app push notifications
- Mobile app messaging
- Social media advertising
- Google search campaigns
- Video and display campaigns
These tools are not only integrated but measurable in real time, providing precise insights into campaign performance, ROI, and conversions.
Real results: marketing automation in practice
The expert team at Attention CRM Consulting has proven the effectiveness of Salesforce-based automation for numerous local and international brands, including:
- MOL – B2B lead management and automated offer sending
- Rossmann – personalized promotions and campaigns
- Sziget Festival – automated email communication with festival-goers
- iSTYLE – reducing cart abandonment and upsell automation
- Tungsram – targeted B2B campaigns for business partners
Summary: Why invest in marketing automation?
- Enhances customer experience
- Reduces operational workload
- Enables personalized and effective campaigns
- Improves sales support
- Makes marketing activities measurable and optimizable
Ready to take the next step?
If you want to learn more about how Salesforce Marketing Cloud or Account Engagement can support your company’s marketing processes, contact the Attention CRM Consulting team!