AutoWallis: Business Growth and Future-Proof CRM Transformation Hand in Hand

Headquartered in Budapest, the AutoWallis Group is one of Central and Eastern Europe’s leading automotive players. Its operations are built on three main pillars: distribution, retail, and mobility services. The company represents globally renowned brands while offering innovative mobility solutions. As the automotive industry faces seismic changes, AutoWallis is not only strengthening its business portfolio but also ensuring flexibility with a new, future-proof Salesforce CRM system.

A Regional Leader with a Strong Portfolio

AutoWallis Distribution represents 12 international brands across 16 countries, including Jaguar Land Rover, Opel, Isuzu, KGM, Dacia, Renault, Alpine, Nissan, and Farizon, while also distributing spare parts for MG and Saab. In addition, AutoWallis serves as BYD NSC’s service partner in Hungary, securing a strong position in the rapidly growing electric vehicle segment.

Alongside wholesale operations, the company manages an extensive retail and service network, complemented by fleet management, car rental, and car-sharing services. These three pillars – Distribution, Retail, and Mobility – make AutoWallis a defining force in the region’s automotive sector.

Why Did CRM Become a Strategic Priority?

For a multinational company, managing leads, tracking customer data, and supporting sales processes are everyday challenges. The previous CRM system proved more of an obstacle than a help:

• Opaque lead management – no clarity on who should respond and when.
• Regional conflicts – Hungarian sales reps received Slovenian leads under different rules.
• Limited reporting – for example, it was impossible to measure if inquiries were handled within four hours.
• Technical obsolescence – overly complex processes, incomplete documentation, and rigid, hard-coded logic.

It became clear that the company needed not just a system upgrade but a complete CRM redesign – all without disrupting daily operations.

Building a Future-Proof Salesforce System

With the professional support of Attention CRM Consulting, AutoWallis Distribution implemented Salesforce Sales Cloud, rebuilding its CRM processes from the ground up.

Key solutions:

1.New code-based lead assignment logic

• Considers workload and regional rules.
• Automatically recognizes existing customer relationships.
• Enables quick integration of new sales reps or countries.

2.Permission set–based access management

• Aligned with Salesforce’s future direction.
• Easier deployment, improved version control, DevOps integration.

3.Automatic reassignment during absences

• Ensures leads are always assigned to active sales reps.
• Improves KPI performance and customer experience.

4.Detailed documentation and continuous development roadmap

• Comprehensive system and process documentation prepared.
• Monthly development cycles keep the system evolving.

Tangible Results

• Transparent lead management – accurate measurement and faster response times.
• Consistent customer experience – whether in Hungary or the Balkans.
• Scalable system – new markets and users can be added with just a few clicks.
• Reduced administration – freeing sales reps to focus on customers.

Lessons Learned: A CRM Project Is More Than IT Development

Success came not only from technical solutions but also from open communication and trust, enabling the team to continuously adapt to changing needs.

• Honest issue handling: addressing problems openly helped prevent loss of trust.
• Ongoing fine-tuning: the project did not end at go-live; the system improves month by month.
• Value creation for sales reps: the goal was not extra admin but a tool that genuinely supports daily work.

Message: CRM Development Is a Mindset Shift

The AutoWallis Distribution case proves that a Salesforce project is more than a technology upgrade. A well-designed CRM doesn’t just manage data – it delivers a better customer experience, faster response times, and more transparent sales processes.

The foundation of a future-proof CRM is not code, but collaboration and continuous learning.