iSTYLE Hungary Kft. – A Salesforce Marketing Cloud Success Story

From Audit to Discovery: A Collaboration Across Nine Countries

iSTYLE, one of Apple’s largest premium reseller partners, implemented Salesforce Marketing Cloud years ago. However, the system truly came to life in 2021, thanks to the expertise of Attention CRM Consulting. Since then, the results have exceeded all expectations. Engagement rates for automated, event-driven email journeys have doubled or even tripled.

Building on this success, the collaboration will soon expand to six additional markets: Serbia, Bulgaria, Croatia, Slovakia, Slovenia, and North Macedonia. This project is a textbook example of how companies can underutilize powerful marketing tools, only to unlock their full potential with the right guidance.

The Beginning of the Journey

Ivett Hegyi joined iSTYLE as Regional CRM Manager in October 2020. As part of the MIDIS Group, iSTYLE operates in nine European countries, including Hungary, Romania, and the Czech Republic. With 52 Apple Premium Reseller stores, nine webshops, and official Apple service centers, the company specializes in selling Apple products, accessories, and ecosystem solutions.

“My task was to develop and execute a customer-centric marketing automation strategy that would drive measurable revenue and profit growth across both consumer and B2B segments,” explains Ivett. While Salesforce Marketing Cloud had already been implemented, its full potential remained untapped.

Initially, employees used the platform just once or twice a week for basic newsletters. The advanced features were not part of their routine.

“Having extensive CRM experience in international banking, I knew that with the right partner, Salesforce Marketing Cloud could deliver extraordinary results. We eventually chose Attention CRM Consulting through an invitation-only tender process,” Ivett recalls.

The Project: From Training to Automation Success

The collaboration began with an audit in late 2020, focusing on three main areas:

• Training sessions to demonstrate the platform’s features using real-life examples from iSTYLE’s operations.
• Dynamic marketing lists created based on Ivett’s guidelines.
• A successful welcome journey for new customers optimized for Hungary, Romania, and the Czech Republic.

Training That Made the Difference

Before diving into platform training, the teams got to know each other and iSTYLE’s organizational structure. Attention CRM’s experts suggested reforms for internal processes and worked to overcome resistance to using the Marketing Cloud.

Interactive training sessions became the cornerstone of the project. Led by Balint Siegler, the Attention team demonstrated platform features using practical examples. These sessions were open to anyone interested and often attracted 20–25 participants. Recordings were made available for new hires, serving as an ongoing Salesforce guide.

Email Journeys That Drive Results

The project introduced automated email journeys tailored to specific customer segments. For example, a customer purchasing an iPhone enters a 60-day journey. This journey includes personalized messages, surveys to enhance customer satisfaction, and cross-selling opportunities.

Since partnering with Attention CRM Consulting, engagement rates for welcome emails have doubled or tripled. Additionally, nearly 30% of customers answer four key sales-related questions, providing valuable insights for the team.

Results and Plans for the Future

The collaboration has already achieved measurable success. While the initial focus was on basic functionality, the Marketing Cloud is now a dynamic system driving results.

“Thanks to the continuous optimization supported by Attention CRM, we’ve created highly segmented campaigns tailored to local markets. Our email marketing system now reflects the standards expected of a premium Apple reseller,” says Ivett.

The partnership will soon extend to Serbia, Bulgaria, Croatia, Slovakia, Slovenia, and North Macedonia. “We’re confident in Attention CRM’s expertise and look forward to continuing this fruitful collaboration,” Ivett concludes.