How iSTYLE Brought Salesforce Marketing Cloud to Life
A digital transformation success story with Marketing Cloud from the region’s leading Apple Premium Reseller
iSTYLE is Central and Eastern Europe’s largest Apple Premium Reseller, with over 50 stores across seven countries, serving millions of customers and building an increasingly sophisticated digital ecosystem. Since 2021, the company’s marketing team has been working with Attention CRM Consulting to implement and develop Salesforce Marketing Cloud.
But this was more than just a new platform rollout. iSTYLE set out to fully transform its digital marketing—introducing hyper-segmented, data-driven, and fully automated campaigns that are both scalable and measurable.
Remote launch, real results
“We didn’t implement the Marketing Cloud from scratch—but we brought it to life. And we did it entirely remotely, during the peak of the pandemic,” recalls Bálint Siegler, Partner at Attention CRM Consulting. “Even though we first met Ivett and her team in person in the summer of 2021, the collaboration was seamless from the start—and the results came quickly.”
Thanks to a new mindset and a marketing strategy aligned to business goals, iSTYLE saw immediate performance improvements—driven by custom audience segments, automated workflows, and constant optimization.
What has iSTYLE gained?
Today, iSTYLE’s marketing team has full control over its campaigns—both technically and strategically.
“Marketing Cloud requires continuous optimization and dedicated resources. Thankfully, Attention CRM is always there to help us find the most efficient solution,” says Ivett Hegyi, iSTYLE’s Head of Marketing. “We can now design and execute hyper-targeted campaigns tailored to each local market.”
The platform has become a powerful internal engine—leveraging not just basic features, but advanced automation and smart segmentation.
What’s next: regional rollout
“The impact of Marketing Cloud has exceeded our expectations. We’re now leading the way internally when it comes to Salesforce. There’s no doubt we’ll scale this to all six other countries where we operate: Serbia, Bulgaria, Croatia, Slovakia, Slovenia, and North Macedonia,” adds Ivett Hegyi.
The goal: to build a unified yet locally tailored communication strategy across the region—delivering premium experiences in line with Apple’s brand.
Key outcomes
Fully automated eDM campaign framework
Local-level, segment-based customer communication
Increased ROI from sales-driven campaigns
In-house capability for campaign planning and execution
