World is Curved – How Teqball Ltd. Transformed Its Sales Processes with Salesforce

The intersection of sports and business often drives innovation, and Teqball Ltd. is a prime example. Founded in 2014, this Hungarian company created a new sport with the introduction of the TEQ table, which has since gained worldwide popularity. The game is supported by over 130 national federations and is played across five different sports disciplines, including parasport variants.

Global expansion, however, brought new challenges: how could the company efficiently manage growing demand, its partner network, and increasingly complex sales processes? The answer was digital transformation through the implementation of a CRM system—Salesforce.

Why Change Was Needed

During its rapid growth, Teqball’s sales workflows became increasingly complex. Traditional, manual methods quickly proved limiting:

• High administrative workload
• Long lead times between quotes and contract signing
• Fragmented customer data, making it difficult to form a complete client picture
• Challenges in managing an international partner network
• The company aimed to consolidate all sales and partner management processes into a unified, transparent, and automated system.

Strategic Goals of the Project

Before implementing Salesforce, Teqball defined the following strategic objectives:

• Significantly increase sales volume
• Support direct and indirect sales processes
• Expand and manage the partner network more effectively
• Reduce administrative burden and automate processes
• Ensure full transparency via reporting and dashboards

Implemented Functions and Processes

With Salesforce, Teqball completely overhauled its sales processes, including:

• Lead management and 360° customer view – all customer data in one place, updated in real time
• Opportunity management – transparent status tracking from quote to closure
• Quote management – automatic generation of quotes from templates in a standardized format
• DocuSign integration – digital signatures for faster contract execution
• EU VAT number verification and integrated quote management

Additionally, standardized email templates were created to streamline internal communication and cross-departmental information flow.

Achieved Business Results

Post-implementation, the company saw immediate, tangible benefits:

• Drastically reduced lead times in the quoting process
• Lower administrative workload through automation
• Increased reporting and measurement capabilities to support decision-making
• Enhanced transparency – all data accessible within a single system

Challenges and Next Steps

While Salesforce brought significant improvements, Teqball plans further developments:

• Integration with Navision and Outlook for full financial and communication workflows
• Incorporation of new business processes, such as donation management and contract manufacturing
• Expanded portal access for partners

Lessons Learned and Best Practices

Based on Teqball’s experience, the keys to a successful CRM implementation include:

• Clear business objectives – projects can easily stall without defined KPIs
• Gradual, evolutionary rollout – iterative development rather than all-at-once deployment
• User involvement and training – the system only works if the team embraces it

Summary

Teqball Ltd.’s story is a strong example of how digital transformation can support the global growth of a sports company. Salesforce not only made sales processes faster and more efficient but also laid the foundation for long-term scalability and transparency.