Digital marketing services
The technical and business expertise of consultants mixed with the agility of agencies.
Our activities include the following.
Marketing automation management consulting: Automating marketing processes with IT infrastructure. We are able to implement and run technology solutions to our customers which can help to react for activities with marketing messages. We are also implementing omnichannel marketing journeys which are able to guide customers through their life-cycle phases.
Marketing analytics: Measuring, managing and analyzing customer data to make effective business decisions. Preparing business calculations, tracking key performance indicators (KPI) and campaign budgets.
Digital marketing software implementation: Implementing marketing automation software: Salesforce Marketing Cloud, Oracle Eloqua, Microsoft Dynamics, Adobe Marketing cloud.
Campaign management outsourcing: Developing strategic and tactical targeted marketing campaign plans.
Planning and managing campaigns in the fields of acquiring, activating, usage, cross-sell, upsell and retention. Defining target groups for campaigns, creating value propositions, optimizing channel mix, managing creation of marketing materials and evaluating success rates.
Campaign development: Tracking key performance indicators (KPI), identifying opportunities to develop campaigns. Implementing new channels. Optimizing channel mix. Automated A/B testing.
Customer analysis: Reporting to understand opens, clicks, unsubscribes, and more for each of your campaigns. Leveraging custom reporting to understand advanced metrics such as audience engagement over time, best-performing send day.
Campaign automation: Automating campaigns using contact triggers: welcome emails, trigger campaigns from actions, birthday emails, sales follow-ups, customer satisfaction surveys, etc. Creating automated cross-channel multi-step campaigns (customer journeys).
Digital marketing strategy consulting: Planning, developing and implementing online marketing strategies. Channels such as Google search, emails, push notification, social media, website, etc.